JAPAN – WHERE LUXURY COMES TO LIFE

AJIKITCHO HORIE
EMI NO MISE
GINZA SUSHI AOKI
JIKI MIYAZAWA
KIKUNOI
LEFFERVESCENCE
MATSUNOZUSHI (SUSHI MAKING EXPERI-
ENCE)
MOLIERE
NARISAWA
NORIKURA STAR & MOON RESTAURANT
ORYOURI FUJII
OTOWA RESTAURANT
RYOTEI [CERULEAN TOWER SUKIYA]
SETSUGEKKA HANARE
SHUNPANRO
SUNTORY YAMAZAKI DISTILLERY
TERU SUSHI
TOBE AUBERGE RESORT
URAKASUMI
UKAI CHIKUTEIL
YANAGAWA TACHIBANA-TEI OHANA

With time-tested techniques, balanced flavors, seasonal ingredients, and attention to detail at heart, Japanese cuisine is committed to perfection.

When in Japan, expect to be served the world’s finest sashimi, melt-in-your-mouth beef, and more.

And while there’s no shortage of outstanding options for local delicacies, Japan’s commitment to gastronomic excellence also extends to international cuisines.

From fresh seafood in tanks to ceremonial techniques, dining in Japan can be a captivating sensory performance.

Elevate your Japanese culinary experience with a chef who can reveal all the nuances of Japanese cuisine on a private food tour.

AJIKITCHO HORIE

At Ajikitcho in Osaka’s Hommachi district, Chef Ryusuke Nakatani showcases Osaka and Kyoto’s produce and seafood by reinventing traditional Naniwa (the region’s former name) dishes while staying true to tradition. Seasonal, multi- course meals served in ceramics and wood evoke a mood and a time.

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EMI NO MISE

Dining like a local ensures the most authentic experience. You can do just that at Emi no Mise in Okinawa — home to Japan’s largest centenarian population. With longevity as the concept, dietitian-turned-restaurateur Emiko Kinjo metic- ulously prepares healthy meals with carefully chosen ingredients.

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GINZA SUSHI AOKI

At Ginza Sushi Aoki, watch master sushi chef Toshikatsu Aoki whip up in- credible dishes before your eyes at your own private counter. Chef Aoki not only provides the traditional sushi experience, but also improvises to create wonderful new variations — pair them with champagne for further luxury.

JIKI MIYAZAWA

Kyoto-style kaiseki emphasizes the use of light seasonings to bring out ingredients’ natural flavors — the guiding principle of Jiki Miyazawa. Don’t be fooled by its minimalism; each dish is meticulously prepared. The shining star is ya- ki-gomadofu: melt-in-your-mouth tofu with salt-and-honey sauce.

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KIKUNOI

A world-famous kaiseki-ryori restaurant, Kikunoi revolves around kirei-sabi: powerfully elegant beauty. Chef Yoshihiro Murata delights guests with exquisite seasonal dishes with harmoniously balanced flavors. Complementing the food are carefully curated tableware and decor, all with stories to tell.

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LEFFERVESCENCE

LEffervescence in Nishi-Azabu is one of the finest French restaurants in Tokyo. Chef Shinobu Namae serves up delights to busy Tokyoites he calls “post-colonial cooking,” as part of an experience that transports dinets to another reality, echoing the forests and oceans from which he sources the finest ingredients.

MATSUNOZUSHI
(SUSHI MAKING EXPERIENCE)

Currently led by Chef Yoshi Tezuka, a sushi ambassador who’s served royalty, Matsunozushi has specialized in Edomae sushi (sushi made with fresh seafood (from Tokyo Bay) since 1910. On a private workshop, learn the art of sushi-making, then sit down to an omakase meal made by Chef Yoshi himself.

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MOLIERE

Overlooking Sapporo’s Maruyama Park, the elegant but minimalist Moliere highlights Hokkaido’s bounty: Tokachi beef, forest mushrooms, locally sourced vegetables, and seafood from nearby waters. Dishes showcase the wealth of Japanese cuisine, and staff spare no effort to give guests VIP treatment.

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NARISAWA

Based on rural Japan’s symbiotic relationship with nature, Chef Yoshihiro Nari-sawa of the Michelin-starred has created a revolutionary cuisine called “innovative satoyama.” The omakase-style menu honors the changing seasons and Japan’s diverse landscapes, making use of specialties from across the nation.

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NORIKURA STAR & MOON RESTAURANT

Glamping and Japanese cuisine come together at Norikura Star and Moon Restaurant in Shinshu, Nagano. Deep in the Japanese Alps, guests will feast on a multi-course dinner planned by one of Tokyo’s top chefs, Chisako Hori. Enjoy Shinshu’s best: wagyu beef, soba, and more — plus wine and craft beer.

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ORYOURI FUJII

Chef Hironori Fujii leverages Toyama’s delicious bounties for his restaurant Oryouri Fujii, using farm-direct ingredients procured almost exclusively from the region. Through seasonal ingredients complemented by his carefully prepared dashi soup stock, enjoy a taste of Japan’s four seasons.

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OTOWA RESTAURANT

Helmed by Chef Kazunori Otowa, Otowa restaurant presents French cuisine that reflects Japan’s four seasons and the chef’s devotion to Tochigi. Using high-quality ingredients sourced mostly from local farms, Chef Otowa trans- forms even classic local harvests into beautiful, exciting dishes.

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RYOTEI
[CERULEAN TOWER SUKIYA]

The ryotei restaurant of Cerulean Tower Tokyu Hotel offers immersive tradi-
tional dining, in an intimate setting styled on authentic tearoom design. The
focus on seasonality and elegant presentation is taken to new levels by Nobuhiko
Fukuda, a leading light of Japan’s culinary world.

SETSUGEKKA HANARE

For a refreshing change from sushi and seafood, dine at Setsugekka Hanare, a relaxed teppanyaki restaurant where melt-in-your-mouth premium beef takes center stage. With dishes carefully prepared in front of you, expect an out-of- this-world experience savoring the world’s highest-grade Kobe beef.

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SHUNPANRO

The first publicly licensed restaurant to serve fugu (blowfish), Shunpanro has been masterfully preparing this infamous delicacy since 1888. Ito Hirobumi, Japan’s first Prime Minister, was instrumental in Shunpanro’s popularity; today, you can still expect royal treatment sampling this iconic dish.

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SUNTORY YAMAZAKI DISTILLERY

Visit Suntory Yamazaki Distillery to explore the oldest malt whisky distillery in Japan and see how its acclaimed whisky is made. You can delve into the history of Japanese whisky at the adjacent Yamazaki Whisky Museum (reservations required).

TERU SUSHI

Terusushi pays homage to Fukuoka’s sushi traditions by selecting fish from trusted fishermen and treating ingredients with respect. Chefs demonstrate impressive knife skills at the counter as they serve the best catches of the season, freshly sourced from the nearby waters of southwestern Kyushu and Yamaguchi.

URAKASUMI

Based in the fishing town of Shiogama, the Urakasumi Sake Brewery has revolutionized sake culture since its inception in 1724. Legendary among connoisseurs, and brewed with local rice and in-house yeast, Urakasumi is one of Japan’s finest sake brands — it’s best paired with Shiogama’s fresh seafood.

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UKAI CHIKUTEI

At the foot of Tokyo’s Mt. Takao is Ukai Chikutei, a secluded kaiseki-ryori restaurant that overlooks a gorgeous garden. Rich and flavorful, the menu high- lights the season’s bounties: bamboo shoots in spring, sweetfish in summer, mat- sutake mushrooms in autumn, and yellowtail and crab in winter.

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YANAGAWA TACHIBANA-TEI OHANA

Set amid an ancient noble villa, Ohana offers a dining experience overflowing with history and traditional culture. Enjoy an ever-changing seasonal menu in a private room with views of the gorgeous Matsuboen garden, or taste local specialities in a more relaxed restaurant setting.

AUTHENTIC CANYONING
DIVING IN YONAGUNI UNDERWATER RUINS
GLAMOROUS FUJI CLIMBING
IYA VALLEY
KUMANO KODO PILGRIMAGE ROUTES
KUSHIRO CRANE WATCHING
NAKASENDO WAY
NIKKO
SHIRETOKO NATURE CRUISE
SNOWCAT SKI TOUR OF HACHIMANTAI
THREE MOUNTAINS OF DEWA
WINTER IN HANAZONO
YAKUSHIMA ISLAND
YAMABUSHI TREKKING AND
‘WATERFALL TRAILS
RURAL JAPAN CYCLINIG TOUR

Beyond its cities, Japan has a wealth of natural wonders for intrepid travelers to explore. From Hokkaido’s snowfields to Okinawa’s subtropical islands, the country’s spectacular natural beauty is one of its best-kept secrets. With reverence for nature as one of Shinto’s core tenets, large parts of the Japanese countryside are protected, so visitors can discover a multitude of rich, diverse ecosystems teeming with unique flora and fauna. There are countless ways to enjoy Japan’s nature year-round. Thrill seekers can book a wide range of outdoor activities, while visitors seeking a traditional cultural experience can visit well-preserved rustic communities in rural Japan.

AUTHENTIC CANYONING

From the onsen town of Minakami, the veteran canyoning company, Canyons,operates premium private tours to deliver the ultimate adventure escape. These adventure-tour experts curate the perfect course, duration, and difficulty for each group, with world-class guides, equipment, and facilities all part of the package.

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DIVING IN YONAGUNI
UNDERWATER RUINS

Beneath the waters off Yonaguni Island’s southern coast lies the Yonaguni Monument, a submerged rock formation with yet unknown origins. Book a dive here to see the mysterious structure for yourself, and swim with giant schools of hammerhead sharks that gather around the island in winter.

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GLAMOROUS FUJI CLIMBING

Add a shine to your Mount Fuji ascent with Glamorous Fuji Climbing. You’ll make the ascent with an expert private guide, supported by comfortable accommodation and delicious local cuisine either before or after your climb.

TYA VALLEY

Iya is about as secluded as it gets in Japan, a valley of ancient forest dotted with thatched farmhouses, vine bridges, and misty mountains. Iya Valley is known for its natural beauty—hiking, stargazing, hot springs and artisans draw travelers to a landscape almost unchanged for thousands of years.

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KUMANO KODO
PILGRIMAGE ROUTES

Comprised of ancient pathways crossing the Kii Mountains’ forests and leading to three of Japan’s holiest sites, the Kamano Kodo is one of the world’s only two UNESCO-listed ancient pilgrimage trails. On a guided hike, enjoy a challenging walk while learning about Japanese culture and local history.

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KUSHIRO CRANE WATCHING

From December to February, venture to Hokkaido’s Kushiro Marsh for the unique sight of red-crowned cranes performing their hypnotic courtship dance on the snow. Once thought to be extinct, there are now over 1,000 of these beautiful, highly cherished cranes in the region.

NAKASENDO WAY

Follow the tootsteps of ancient travelers on a Walk Japan tour. The company’s friendly experts lead small groups along Japan’s oldest, most iconic trails, such as the Nakasendo from Kyoto to Tokyo. Journey through the countryside, and stay in traditional inns in charming old towns like Isumago.

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NIKKO

Just two hours from Tokyo, Nikko is a delightful city escape. Here, brightly col- ored UNESCO World Heritage temples and shrines contrast with nature’s hues: snow, verdant flora in summer, and dazzling autumn colors. After a hike, Nikko’s rustic hot springs are just the thing to ease your muscles.

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SHIRETOKO NATURE CRUISE

Spend an unforgettable day discovering the rich ecosystem of Shiretoko National Park in Hokkaido by taking a guided wildlife cruise through its pristine scenery. At this UNESCO World Heritage Site, you’ll catch sight of brown bears, Yezo deer, minke whales, dolphins, and countless species of birds.

SNOWCAT SKI TOUR
OF HACHIMANTAI

In winter, Hachimantai sees some of Japan s main island best powder snow. Explore the backcountry of Daikoku Forest, a ski resort now reclaimed by nature, vith a snowcat ski tour. For extra thrills, combine this with a Mt. Chausu hike, hen relax at a hot spring with local Washinoo sake.

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THREE MOUNTAINS OF DEWA

Pilgrims hike the unspoiled Three Mountains of Dewa (Haguro, Gassan, and Yudono) for an exhilarating spiritual experience. Connect with your inner self on a private yamabushi tour of this Michelin-accredited area’s ancient forests. Nearby Isuruoka, a UNESCO-recognized Creative City of CGastronon.

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WINTER IN HANAZONO

Part of Hokkaido’s Niseko ski resort, Hanazono is famous among skiers and snowboarders for seeing over 15 meters of powder snow in winter. Its private tours grant early access to the courses or exclusive use of Mt. Weisshorn, and its Asperg- es restaurant offers French cuisine with a Hokkaido twist.

YAKUSHIMA ISLAND

Visitors can experience the serenity or the pristine ecosystems on the mountain- ous island of Yakushima-Japan’s hrst UNESCO World Cultural and Natural Heritage Site. Here you ll encounter a unique blend oft wildlife, primeval forests, and subtropical nature with more than 1,900 species of Hora.

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YAMABUSHI TREKKING
AND WATERFALL TRAILS

Step into another world as you trek through the famous 48 waterfalls of the Akame Valley. For over 1,300 years, the area’s remoteness and beauty has drawn monks, ascetics, and even ninja. This combination of natural beauty and cultural significance makes for a heady hiking experience.

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RURAL JAPAN CYCLINIG TOUR
•TOUR DU LAC BIWA
•SATOYAMA EXPERIENCE

There’s no better way to explore rural Japan than a relaxing cycling tour that will take you through diverse landscapes and immerse you in the local lifestyle. Tour du Lac, for one, holds sustainable tours along Shiga’s Lake Biwa, while Gifu’s Satoyama Experience takes guests off the beaten path.

ADACHI MUSEUM OF ART
BIZEN OSAFUNE JAPANESE SWwORD MUSEUM
EXPLORE NISHI-AWA REGION
GINZAN ONSEN
HANBE GARDEN
HISTORICAL SOMARO MAIKO TEAHOUSE
HOSOO TEXTILES
IROHA NIHON EXPERIENCE
THE SOUL OF JAPAN
ISE-SHIMA FISHING VILLAGE
1ZUMO TAISHA GRAND SHRINE
KAGA YUZEN
KANAZAWA GEISHA PERFORMANCE
KANUMA AUTUMN FESTIVAL
MUJYOAN
OKINAWA KARATE
OTARU KIHINKAN
SHINSHOjI ZEN MUSEUM AND GARDENS
sOJIIN IN KOYA-SAN
TAMIYA RADEN
TENKU NO CHANOMA
THE SHIKOKU OHENRO PILGRIMAGE
TRADITIONAL GEIKO PERFORMANCE
TSUIKI COPPERWARE GYOKUSENDO
UNIQUE EXPERIENCES IN ARITA
WAJIMA LACQUERWARE
WATCH SUMO WRESTLING PRACTICE
YOBANASHI SAHAN TEA CEREMONY
CASTLE STAY

With a rich cultural heritage that’s centuries in the making, Japan celebrates the arts: traditional crafts and modern innovations alike. Here, performing arts transcend language barriers, and a trip to a museum can immerse you in art and history. If you seek a memorable cultural experience, Japan has much to offer. The country is home to a number of Living National Treasures, craftspeople who have dedicated their lives to mastering an art and preserving it for future generations. Learn about the traditions these artisans preserve as you meet them and see how much work goes into shaping the simplest item an experience that will enhance your appreciation for the nuances of their craft.

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ADACHI MUSEUM OF ART

Home to a collection of over 2,000 Japanese works of art, the Adachi Museum of Art also has an award-winning Japanese garden, maintained to artistic perfection year-round by seven resident gardeners. Much like the garden that changes with the seasons, visitors can enjoy a rotation of displays.

038

BIZEN OSAFUNE JAPANESE
SWORD MUSEUM

Okayama Prefecture’s reputation for high-quality sword making dates back to ancient times, when it was called Bizen. For one of the world’s best samurai sword collections, visit the Bizen Osafune Japanese Sword Museum, where you can also watch swordsmiths at work, and even order a custom-made sword.

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EXPLORE NISHI-AWA REGION

The beautiful Nishi-Awa region of Shikoku is dominated by Mt. Tsurugi. On its slopes, discover trails of varying difficulty, with streams, waterfalls, and charming villages. For accommodation, try a traditional thatched cottage in Ochiai Village or a farm stay and sustainable agriculture experience.

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GINZAN ONSEN

Step into a hot spring wonderland at Ginzan Onsen. In the center of town stand grand bathhouses, reminiscent of Hayao Miyazaki’s film Spirited Away. Many date back to the turn of the 20th century, their exposed beams and white plaster walls offering a sharp contrast with Tokyo’s concrete jungle.

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HANBE GARDEN

Hanbe Garden offers an insight into the ancient traditions of Shintoism. On its immaculately manicured grounds, See waterfalls, ponds, and topiary trees, enjoy a Japanese meal of seasonal ingredients and fresh Hiroshima seafood, and immerse yourself in a live Shinto music and dance performance.

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HISTORICAL SOMARO
MAIKO TEAHOUSE

Somaro blends Sakata’s rich history with influence from Kyoto. A vestige of Sakata’s time as a bustling port, Somaro is one of the few places to regularly watch maiko perform outside Kyoto. Private lunch performances are also available, at which you can enjoy fresh bento lunches of local delicacies.

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HOSOO TEXTILES

Founded in 1688, Hosoo is a Kyoto textile weaver and kimono curator with big plans for Nishijin textile and kimono culture. When you buy a Hosoo product, you’re not only getting a piece of high-quality Japanese craft backed by centuries of tradition and artistry, but also supporting Hosoo’s mission of fostering a future for Japan’s rich craft culture.

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IROHA NIHON EXPERIENCE
THE SOUL OF JAPAN

Iroha Nihon provides unrivaled access to the spiritual heart of Japan, offering private rooms at a Zen Buddhist temple ordinarily closed to the public. Enjoy the peace and seclusion of the temple, where monks will guide you through various activities demonstrating the mindset and practice of Zen.

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ISE-SHIMA FISHING VILLAGE

Visiting this fishing village is like journeying back in time. Visitors can meet the female ama divers who’ve free dived in the Pacific for millennia for pearls, lobster, and other gifts of the sea. Take a private tour to discover this long-preserved culture and enjoy a meal of fresh seafood in a traditional fishing hut.

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IZUMO TAISHA
GRAND SHRINE

Considered Japan’s oldest and most important Shinto shrine, Izumo Taisha enshrines Okuninushi, the deity of nation-building and marriage. Every year in November, all eight million Shinto gods are said to gather at Izumo Taisha for a meeting, leaving the rest of Japan without gods for a month.

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KAGA YUZEN

Kanazawa is one of Japan’s hidden gems-home to one of Japan’s most powerful families in the Edo period-yet easily accessed from Tokyo by train. Its well-pre- served Old Town begs exploration, and with the experts at Kanazawa Adventures, you can have a curated tour centered on your own interests.

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KANAZAWA GEISHA
PERFORMANCE

In the teahouse culture of Kanazawa, geisha entertain guests with traditional song, dance, and other finely honed skills. The exclusive venues where they per- form are invitation-only, but in cooperation with Kanazawa City, a rare opportunity has been created for visitors to book a geisha performance.

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KANUMA AUTUMN FESTIVAL

The Kanuma Autumn Festival is one of Tochigi’s grandest cvents, drawing some 300,000 people to Kanuma City cach October. The festival features 27 yatai foats (14 that date to the Edo period) which become portable stages carrying performers through the city to conduct musical duels with one another.

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MUJYOAN

Mujyoan is a collapsible and portable tea room inspired by wabi-sabi, the Japa- nese aesthetic of impermanence and incompleteness. Created by craftsmen from Fukuoka Prefecture’s Okawa city, it’s designed and constructed using traditional methods and new innovations.

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OKINAWA KARATE

Okinawa is so much more than a paradise island with stunning beaches and convivial culture. Practiced in secret for centuries, its martial art and ancient culture of karate is now open for discerning travelers to discover for themselves.

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OTARU KIHINKAN

Otaru Kihinkan is a monument to Japanese craftsmanship and 1920s architecture, built by a wealthy fishing family. Lovingly conserved, the villa showcases lac- querwork, rosewood fanwork, and hand-painted sliding doors. Visitors can also explore the gardens and enjoy seasonal produce and local seafood.

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SHINSHOJI ZEN MUSEUM
AND GARDENS

Explore the historic buildings and vast grounds of Shinshoji Zen Museum and Gardens and experience the spirit of Zen. Try zazen meditation or a traditional tea ceremony, and see the museum s collection of ancient scrolls, Zen paintings, and inspirational calligraphy by Zen master Hakuin.

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SOJIIN IN KOYA-SAN

On sacred Mount Koya, Sojiin offers authentic lodging in a Buddhist temple. Unlike a hotel, this shukubo, or temple stay, provides a spiritual escape in idyllic surroundings overlooking the temple’s gardens. Drift off to the sounds of the forest, and awaken to the soothing chants of the monks.

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TAMIYA RADEN

Drawing upon Kyotango City’s history of textile production, Tamiya Raden has pioneered a unique method called raden weaving, a fusion of two tradition- al crafts. With their luster, their intricate creations have dazzled Japan and the world. See and try raden weaving on a private tour of this studio.

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TENKU NO CHANOMA

Take your teacup to the mountains at Tenku no Chanoma, an outdoor tea room perched on a steep slope in Shizuoka. Enjoy a private tea drinking experience at this one-of-a-kind “Tea Room in the Sky,” which overlooks the region’s lush tea plantations, and also offers views of Mt. Fuji.

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THE SHIKOKU OHENRO
PILGRIMAGE

On the island of Shikoku in western Japan, pilgrims have walked the Shikoku Ohenro for over 1,000 years-a looping course more than 1,200 kilometers long. Discover Shikoku helps visitors incorporate part of the trail into their plans: a hike that opens up worlds of tradition and ritual; an enchanting experience merging nature with spirituality.

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TRADITIONAL GEIKO
PERFORMANCE

Enjoy seasonal Japanese cuisine in the elegance of Arashiyama Kitcho in Kyoto, one of the world’s most exclusive and acclaimed restaurants. As dinner unfolds, guests are treated to a traditional geiko dance performed by beautiful kimono-clad geiko or maiko performers, for an unforgettable evening.

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TSUIKI COPPERWARE –
GYOKUSENDO

Founded in 1816, Gyokusendo is a master of the tsuiki technique of shaping cop- per by hammering it. As tsuiki requires massive attention to detail, Gyokusendo’s creations are all finely handcrafted. Visit their studio in Tsubame, the last bastion of tsuiki, for an up-close look at the intricacies of this craft.

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UNIQUE EXPERIENCES IN ARITA

As the birthplace of Japanese porcelain, Saga Prefecture’s Arita is famed for an elegant, high-quality porcelain called Arita ware. Immerse yourself in Arita’s rich heritage on a luxury private tour, on which your guide-an Arita ware expert- will take you to long-running and new kilns alike.

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WAJIMA LACQUERWARE

Established in 1813, Wajimaya-Zenni is one of the oldest factories still making intricate Wajima lacquerware-an official traditional craft of Japan. Visitors to the factory and showroom can see how Wajima lacquerware is made and decorated, meet the artisans, and view the collections at the museum.

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WATCH SUMO WRESTLING
PRACTICE

Sumo wrestling is not just a fascinating spectacle, it’s a deeply rooted part of Japanese culture more than 1,500 years old. And while sumo tournaments offer grand spectacle, a private tour to a sumo stable promises an authentic, exclusive, and personal way to tap into the culture.

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YOBANASHI SAHAN
TEA CEREMONY

A full Japanese tea ceremony is a formal affair, but at the invitation-only Yoban- ashi Sahan, guests can experience a four-hour tea ceremony- kaiseki-ryori cui- sine paired with sake and tea- without being mindful of ceremonial etiquette. Sahan also doubles as a bar that serves premium cocktails.

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CASTLE STAY
•OZU CASTLE STAY
•HIRADO CASTLE STAY

Experience the opulent life of a daimyo lord at Ehime’s Ozu Castle and Naga- saki’s Hirado Castle, historical structures that now offer bespoke stays. Sleep in comfort, dine in luxury, and take part in unique cultural experiences such as a tea ceremony in a style practiced by feudal warlords.

21ST CENTURY MUSEUM OF CONTEMPORARY ART,
KANAZAWA
AINU CULTURAL EXPERIENCE
COMICO ART MUSEUM
ENOURA OBSERVATORY
KENGO KUMA’S wORKS IN YUSUHARA TOWN
MIHO MUSEUM
NEZU MUSEUM
OHARA MUSEUM OF ART
OKADA MUSEUM OF ART
OMIYA BONSAI ART MUSEUM, SAITAMA
TOWADA ART CENTER
ART TRIENNALE

Japanese culture has made waves around the world- and it’s easy to see why. Japan finds beauty in simplicity, and elevates the everyday into high art. You’ll notice an inimitable style in the sleek silhouette of the bullet train, in the manga that captivates commuters, and in the distinctive architecture of its ancient temples and shrines. A trip to Japan isn’t complete without immersing yourself in its culture, and there are plenty of ways to get involved. Don a yukata for a matsuri street festival, enjoy a dramatic kabuki theatre performance, or browse one many world- class galleries and museums. Wherever you wander, you’ll discover a palpable sense of creativity on every corner.

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21ST CENTURY MUSEUM OF
CONTEMPORARY ART, KANAZAWWA

The 21st Century Museum of Contemporary Art, Kanazawa features uplifting artworks by acclaimed contemporary artists from Japan and beyond. One of the country’s most popular art museums, its playfully designed circular building was conceived by the award-winning Japanese architectural firm, SANAA.

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AINU CULTURAL EXPERIENCE

Peck into the unique culture and sustainable lifestyle of the Ainu, one of Japan’s indigenous groups, on this Lake Akan forest walk with an Ainu guide. After praying for safe travels, you’ll trek a scenic trail, be delighted by a traditional instrument called mukkuri, and take photos in Ainu attire.

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COMICO ART MUSEUM

Comico Art Museum Yufuin features the works of Takashi Murakami and Hiroshi Sugimoto, two influential Japanese modern artists. Set in the mountains, the museum owes its minimalist design to the famed Kengo Kuma. Upon arrival, enjoy a tour by a docent, then explore the collection at your own pace.

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ENOURA OBSERVATORY

Located in Odawara’s Kataura district, Enoura Observatory is a modern art facility overlooking the scenic Sagami Bay. Delve into Japanese art and culture within, and learn about Japan’s rich architectural history through the design of the building, a breath taking piece of architectural art in itself.

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KENGO KUMA’S WORKS
IN YUSUHARA TOWN

Tucked away in remote Kochi Prefecture on Shikoku Island, Yusuhara is a small mountain town home to six buildings designed by the renowned architect Kengo Kuma. Each one inspired by the town’s natural surroundings and history, these gorgeous architectural wonders fit seamlessly into Yusuhara’s lush sylvan landscape.

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MIHO MUSEUM

The Miho Muscum houses Mihoko Koyama’s private collection of carefully curated works from around the world, including Japanese art and ancient artifacts from the Silk Road. An art lover’s paradise, the museum is a light-filled building set in the Shiga mountains and designed by architect I. M. Pei.

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NEZU MUSEUM

Displaying everything from ceramics to textiles, Tokyo’s Nezu Museum began as the private collection of businessman Kaichiro Nezu (1860-1940). It now houses over 7,400 pre-modern Japanese and East Asian art pieces. Within the compound is also a beautiful sprawling Japanese garden with a small café.

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OHARA MUSEUM OF ART

Located in Kurashiki, Ohara Museum of Art is Japan’s oldest private art muse um. Besides works by many important Western artists, there are also Asian art to see, as well as seasonal events to join. Part of the ongoing mission of the museum is to explore tensions between Western and Asian art.

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OKADA MUSEUM OF ART

Opened in 2013, the Okada Museum of Art takes advantage of Hakone’s natural gifts to create a palace of fine art in a mountainside oasis. Immerse yourself in an outstanding exhibition of Japanese paintings and East-Asian ceramics, relect on its treasures with a relaxed heart and mind, and come away restored and refreshed.

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OMIYA BONSAI ART MUSEUM,
SAITAMA

Omiya Bonsai Art Museum in Saitama is the world’s first publicly run museum dedicated to the Japanese art of bonsai. Adjacent to the Omiya Bonsai Village, its collection ranges from bonsai pots to woodblock prints, and it also has a garden with bonsai masterpieces estimated to be over a century old.

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TOWADA ART CENTER

Towada Art Center features unique installations by world-renowned artists like Yoko Ono, Yayoi Kusama, Choi Jeong Hwa, and Ron Muek. The Center features large glass walls and an open layout, with outdoor installations providing an inviting setting for locals and visitors alike to enjoy.

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ART TRIENNALE
•SETOUCHI TRIENNALE
•ECHIGO-TSUMARI ART FIELD

Art festivals some of the best-known being the Setouchi Triennale and the Echigo Tsumari Art Field- are a creative, colorful way to breathe new life into the Japanese countryside. These events transform the rural landscape into one big art gallery, where masterpieces can be found all around town.

ASUKA II
BUSINESS JET SERVICE
GRANDAYS
GUNTO
SETOUCHI ISLAND CRUISE
SEVEN STARS IN KYUSHU
THE ROYAL EXPRESS
TRAIN SUITE SHIKI-SHIMA
TWILIGHT EXPRESS MIZUKAZE
YOKOHAMA HELICOPTER FLIGHTS
YUI PRIMA

In Japan, the journey is truly the destination. From the moment you land, its air- ports offer a rare efficiency and calm. This theme extends to its other transport links, where comfort and convenience is always the focus. From sleek, speedy Shinkan- sen to luxury sleepers, trains criss-cross the country and run with pinpoint punctuality. Even a taxi ride is an experience, with spiffy uniformed drivers to take you to your destination in style. But don’t just stay grounded- charter a private jet, soar over landmarks on a helicopter, or observe pretty islets and plentiful sea life from a cruise ship. When you travel in Japan, get- ting there is half the fun.

ASUKA II

Asuka II is a luxury cruise liner that otters Japanese hospitality and a host of indulgent comforts. With world-class dining, no shortage of entertainment and relaxation options, and even cultural experiences on-board and on land, sailing with Asuka ll is sure to be a memorable experience.

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BUSINESS JET SERVICE

Opt for private jets when you fly within Japan and enjoy greater flexibility. Both JAL and ANA offer convenient services that will have you hiking in Hokkaido in the morning and surfing in Ishigaki before dinner. Just choose your destinations and schedule, and let the crew handle the rest.

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GRANDAYS

With just twelve seats arranged in six rows, Grandays offers each passenger a one-seat hotel” as they journey to their destination. Their carefully-considered collection of day trips and overnight stays showcase the highlights of Japanese history, cuisine, and culture.

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GUNTŪJ

Sail the Seto Inland Sea in style aboard Guntû. Designed by renowned architect Yasushi Horibe, this 19-room floating hotel offers spectacular views from its spacious panoramic terraces. To complete the experience, Guntû also boasts spa, sauna and gym facilities onboard.

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SETOUCHI ISLAND CRUISE

In the west of Japan, between the islands of Honshu, Kyushu, and Shikoku, await the captivating waters of the Seto Inland Sea. Here, with Setouchi Island Cruise, discerning travelers can experience an extraordinary ocean voyage to discover vistas, artworks, and cuisine that can’t be found anywhere else.

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SEVEN STARS IN KYUSHU

An adventure on Japan’s first luxury sleeper train is high on the wish lists of many discerning Kyushu travelers. From the ritzy carriages, guests on the Seven Stars can drink in the panoramas outside, and stop at various points to experience Kyushu’s hot springs, rich cuisine, and many other charms.

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THE ROYAL EXPRESS

Tokyu Corporation’s Royal Express ushers in a new era of comfort for Japanese rail travel. With interiors of wood, washi, and gold designed by Eiji Mitooka, passengers on this exclusive rail experience will be forgiven for taking their eyes off the incredible coastal views between Yokohama and Shimoda-or Hokkaido in late summer.

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TRAIN SUITE SHIKI-SHIMA

Get the ultimate train experience on the luxurious Train Suite Shiki-shima. Fusing Japanese and Western design sensibilities, the spacious train features several suites, including a split-level room with a cypress bath. Also enjoy a menu curated by an acclaimed chef and lounge and observatory cars.

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TWILIGHT EXPRESS MIZUKAZE

Designed with a “modern nostalgic” concept, the Twilight Express Mizukaze is a moving hotel with retro art deco style carriages. Relax in an elegant lounge car, enjoy five-star service, and indulge in Japanese cuisine prepared under chef Yoshihiro Murata’s supervision as you speed past breathtaking scenery.

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YOKOHAMA HELICOPTER FLIGHTS

Take to the skies and enjoy a spectacular twilight tour of Yokohama by helicopter, soaring above neon-soaked streets with Mt. Fuji visible in the distance. Yokohama Sky Cruise offers multiple departure times and flight routes, all operated by professional bilingual staff.

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YUI PRIMA

Throw away all your assumptions about coach travel. Yui Prima offers luxury tours to Japan’s gems of gastronomy, culture, and nature with unparalleled style and convenience. In a specially-designed cabin, you’ll enjoy light meals and drinks from the onboard bar as you glide to your destination.

ASABA RYOKAN
AZUMI SETODA
BENIYA MUKAYU
BETTEI SENJUAN
CHIKUSENSOU
HYAKUNA GARAN
MADOKANOMORI
NISHIMURAYA HONKAN
MIIDERA TEMPLE
PORTOM INTERNATIONAL HOKKAIDo
RYUGON
SASAYURI-ANN
SEKIYO
SETOUCHI RETREAT AONAGI
sOWAKA
TAKEFUE RYOKAN
TAMANOYU
TOBIRA ONSEN MYoJINKAN
ZABORIN RYOKAN
ORIGINAL JAPANESE BRAND CHAIN HOTELS
INTERNATIONAL BRAND CHAIN HOTELS

To the discerning traveler, Japan is home to some of the world’s finest boutique and flagship hotels. With cutting-edge facilities in prime locations, enjoy elegant evenings with cocktails in the magnificent surrounds of a rooftop bar over a glittering metropolitan nightscape. For a more traditional experience, the refined aesthetic of a ryokan resort presents old Japan with a luxurious twist. Secluded in the Japanese countryside, these hideaways awaken the senses with their rarehed quarters and out-door hot spring baths surrounded by nature. Whatever your choice, the world-renowned Japanese hospitality will have you feeling pampered and relaxed, to enjoy your travels to the fullest.

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ASABA RYOKAN

Feel 500 years of history at Asaba Ryokan. Situated on the holy Katsura River, the hotel is known for its outdoor onsen and Noh theatre stage- enjoy luxurious bathing and periodic Noh performances alongside a range of outdoor activities along the river.

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AZUMI SETODA

Set in a restored historic compound on Ikuchijima, Azumi Setoda is a con- temporary ryokan where modern luxury meets the warmth of a family-run inn. Designed for the discerning traveler, it balances tradition and innovation, with Ikuchijima’s cultural roots underpinning all its offerings.

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BENIYA MUKAYU

This peaceful design-led retreat was created by architect Kiyoshi Sey Takeyama, inspired by the Japanese tea ceremony. Guests staying at this elegant ryokan can start their day with morning yoga against a stunning natural backdrop and relax in the evening with a hot spring spa bath or spa treatment.

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BETTEI SENJUAN

Every room at Bettei Senjuan looks out on the snow-capped peaks and the cherry blossom trees of Mount Tanigawa. Experience a zen-inspired interior filled with natural light as you relax in a hot spring bath or savour traditional cuisine with a contemporary twist.

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CHIKUSENSOU

Chikusenso, at the base of Mt. 2Zao, is a luxury retreat surrounded by waterfalls, trees, and bamboo forests. Here, you’ll enjoy private hot spring bathing and a full menu of spa treatments, as well as Miyagi cuisine paired with local wine and sake, all in an ever-changing seasonal landscape.

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HYAKUNA GARAN

Nestled on Okinawa Island’s southern coast, Hyakuna Garan is a small, adults-only luxury resort steps away from Hyakuna Beach and the ocean. Perfect for a romantic getaway, it offers oceanfront rooms, private open-air baths, and sunrise and sunset views, in a location tucked away from crowds.

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MADOKANOMORI

Madoka-no-Mori of the Gora Hanaougi group, is a luxury mountain hut-style ryokan in Hakone. A grown-up hideaway wich just 20 rooms, each with its own private outdoor hot-spring bath. For signature Japanese hospitality with a personal touch, Madoka-no-Mori brings it to the wooded heart of Hakone.

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NISHIMURAYA HONKAN

Soothe your soul at Kinosaki Onsen Nishimuraya Honkan. Relax amidst traditional sukiya-zukuri architecture, the Japanese garden or your tatami-mat room with optional terrace and private open-air bath. At mealtimes, indulge in Japanese snow crab and high-quality wagyu beef.

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MIIDERA TEMPLE

Miidera was established 1,300 years ago, and commands a sweeping view over Lake Biwa. This tastefully restored lodging is open to just one group at a time, and offers accessible spiritual experiences and aescetic training alongside traditional Buddhist hospitality.

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PORTOM INTERNATIONAL
HOKKAIDO

Immerse yourself in a world of art, culture, and relaxation at Portom International Hokkaido. Admire original Hokusai prints in your room, join a traditional tea ceremony, and indulge in delicious traditional and modern cuisine.

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RYUGON

In the heart of snowy Minami-Uonuma Town is Ryugon, a stately ryokan consisting of refurbished traditional manors once owned by nobles and wealthy merchants. The inn takes pride in Niigata’s unique culture as Japan’s Snow Country, highlighting local specialties and holding cultural experiences for guests.

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SASAYURI-ANN

With scenic mountain views and a sea of rice paddies spreading out below, Sasayuri-Ann consists of wonderful wooden villas with traditional Japanese aesthetics, from thatched roofs to pine flooring to traditional futon bedding atop the tatami straw mats.

SEKIYO

Drawing inspiration from the villas of Japanese nobility, Sekiyou offers a sophisicated setting from which to admire the changing seasons. Each of its nine rooms otters a slightly different experience, from views of the mountains surrounding Hakone to ancient cherry blossom gardens.

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SETOUCHI RETREAT AONAGI

Setouchi Retreat Aonagi was designed by world-renowned architect Tadao Ando as a completent to the Elleair Art Museum. Relax in minimalist luxury in one of just seven spacious suites, or take in the view from a hot spring jacuzzi overlooking the gorgeous Seto Inland Sea.

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SOWAKA

Behind a traditional sukiya-zukuri facade in Kyoto’s Gion district, Sowaka offers a luxurious blend of classic and modern stylings. Alongside its naturally-furnished rooms and private courtyard garden, the hotel also serves as the dining room for the award-winning La Bombance restaurant.

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TAKEFUE RYOKAN

With its rustic-meets-modern design, breathtaking panoramic views of Mt. Aso’s peaks and the ocean, and an illuminated bamboo grove, Takefue Ryokan is an otherworldly experience. Each of Takefue’s 12 private lodges has its own outdoor hot-spring bath in a secluded paradise in the woods.

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TAMANOYU

Once a retreat lodge for monks, Tamanoyu is now a modern hotel that’s one of the best places to stay in the Yufuin area. Dotted across lush woods are 16 Japanese-style rooms, each with a tatami sitting room and hot-spring bath. The restaurant serves a seasonal menu, and there is an onsite bar.

ORIGINAL JAPANESE
BRAND CHAIN HOTELS

Stay at Japan’s homegrown luxury hotels for a taste of the stellar omotenashi hospitality that the Land of the Rising Sun is renowned for. These hotels are often situated in upscale commercial districts, close to significant historical structures. The Prince Gallery Tokyo Kioicho, for example, is a stone’s throw from the stately Akasaka Prince Classic House, and The Palace Hotel Tokyo overlooks the Imperial Palace. Some of these hotels have rich histories of their own, too: the Okura’s original Tokyo hotel has hosted royalty and heads of state. Meanwhile, Hotel The Mitsui Kyoto has ties to the influential Mitsui clan, a prestigious family of industrialists whose roots date back to feudal Japan.

Serene and understated in their classic elegance and charm, these hotels have embraced a harmony of traditional Japanese and modern western aesthetics. This fusion of sensibilities permeates every aspect: from the architecture as seen in The Capitol Hotel Tokyu’s use of shoji paper sereens as in-room partitions to Palace Hotel Tokyo’s and The Okura Tokyo’s spa treatments that draw upon Ja- pan’s and France’s best wellness secrets.

Above all, omotenashi is what these hotels deliver best. Once you’ve experienced Japanese-style hospitality, there’s no going back- this encounter with one of Japan’s finest cultural traditions is sure to leave a deep impression on you.

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TOBIRA ONSEN MYOJINKAN

Tobira Onsen Miyojinkan, in the foothills of Nagano’s Yatsugatake National Park, invites guests to unwind in gorgeous natural surroundings. The hotel features private outdoor baths opening out onto the forest and a master chef each for traditional kaiseki cuisine and French-Japanese fusions.

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ZABORIN RYOKAN

A heavenly retreat situated in Hokkaido’s Hanazono Woods, Zaborin Ryokan has fifteen secluded villas each with luxurious private indoor and alfresco onsen hot spring baths. It’s the perfect place to relax after a day’s skiing or rafting in the mountains or simply to drink in stunning natural beauty.

INTERNATIONAL BRAND
CHAIN HOTELS

From Four Seasons to the Grand Hyatt, the world’s leaders in luxury hospitality have made names for themselves in Japan, too. While applying stringent standards to consistently provide the level of luxury that they’re prized for, these brands also tailor their hotels’ sensibilities to match the local culture. The Ritz-Carlton Nik ko, for example, is the brand’s only hotel to have an onsen hot-spring bath on its premises, while Kyoto’s Hyatt Regency and Ritz-Carlton, as well as Aman’s hotels and resorts Aman Tokyo and Kyoto, and Amanemu in Ise- are inspired by ryokan inns.

These hotels tend to be strategically located, overlooking the scenery and pro- viding easy access to some of Japan’s most renowned attractions. Many urban upscale hotels such as the Conrad in Tokyo and Osaka, Four Seasons Tokyo, Park Hyatt Tokyo, and Andaz, Mandarin Oriental, and Shangri-La- occupy the top floors of high-rise towers. Meanwhile, Four Seasons Kyoto, Suiran Kyoto, the Park Hyatt Niseko, and other hotels surrounded by nature treat guests to breathtaking views of mountains, rivers, and gardens. Expect spacious, chic rooms subtly imbued with Japanese touches, be it minimalist interiors, earthy colors, or traditional elements.

The service is, naturally, top-notch. At Osaka’s St. Regis and the Ritz-Carlton’s hotels in Tokyo and Osaka, for instance, butlers attend to your every need. For maximum convenience right at your fingertips, make full use of these hotels’ per sonal concierge. With attentive clerks to take care of everything from booking exclusive restaurants to arranging memorable experiences for you, your stay in Japan will be nothing but smooth-sailing.

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LUXURY CHAUFFEUR
LIMOUSINE SERVICES

Premier chauffeur-driven limousine services with fluent English-speaking drivers will assure the most luxurious and comfortable mode of transport while traveling in Japan. Suitable for a range of journeys, from airport transfers to sightseeing tours, our experienced limousine partners will tailor their executive services to meet your every requirement. For the greatest comfort, we recommend that larger groups and travelers with a lot of luggage consider one of the minivan services. Approximate travel times by road from Japan’s major airports to metropolitan areas.

• Haneda Airport»Downtown Tokyo Approx. 30-60 minutes
• Narita Airport Downtown Tokyo Approx. 60-90 minutes
• Kansai International Airport + Downtown Osaka Approx. 60-90 minutes
• Kansai International Airport Downtown Kyoto Approx. 90-120 minutes
• Travel times may vary depending on your destination and the time of day so please factor this into your travel plans.

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HELICOPTER CHARTERS

Flying by private helicopter enables guests to create a personalized itinerary for a reliable, comfortable, and relaxing travel experience. Helicopter transfer services allow you to customize and fine-tune the details of your itinerary in Japan, from the point of departure onto your chosen destination.

Traveling without luggage in Japan can be a convenient, cost-effective way to move your baggage from the moment you arrive at the airport to your hotel, and before moving on to your next destination. Within Japan, luggage can be shipped at reasonable prices from airports, terminal stations, hotels, convenience stores, and post offices. Many operate 24 hours a day with same-day and one-/two-day delivery services. Hands-free travel allows you to spend less time moving luggage around and more time enjoying your holiday.

All facilities displaying the below logo can provide luggage delivery services to Overseas visitors.

For further information on Japan transportation, please visit the JNTO official website.

Japan is world famous for the efficiency of its rail network and is home to the renowned high-speed Shinkansen, or bullet train, the country’s premier train service. Shinkansen trains are a great way to travel long distances between the country’s major cities. Travelers can choose from two levels of reserved seating class on most Shinkansen routes: Business and Ordinary, with even the latter proving an extremely comfortable option tor most journeys. Some trains also feature the new luxury GranClass cars.

Shinkansen business class travelers in the “Green Car” section will enjoy a more spacious experience. For a more comfortable and stress- free journey for business travelers, amenities such as power outlets, reading lights, footrests, leg warmers, and blankets are provided depending on the route. The highest standard of rail travel can be experienced with a GranClass Shinkansen travel ticket. Available on the “Tohoku / Hokkaido Shinkansen” route, which links Tokyo and Hakodate, and the “Hokuriku Shinkansen” route between To- kyo and Kanazawa, GranClass is considered the Shinkansen’s “First Class” and the ultimate way to travel Japan by rail. With its ergonomically designed leather seats and complimentary slippers, GranClass guarantees optimum comfort for the discerning traveler. On some routes, GranClass travelers are assigned a ded- icated cabin attendant for the duration of the journey, and a Japanese bento box and a refreshing beverage are delivered right to your seat.

The luxury begins even before you travel, as GranClass ticket holders can use the View Gold Lounge, a premium pre-departure lounge for passengers traveling from Tokyo Station. You can relax in the lounge for up to 90 minutes prior to departure (open daily from 8:00 AM to 6:00 PM). Yet regardless of the class, high standards of Japanese de- sign, engineering, and customer service will ensure a superior experience on your Shinkansen adventure.

SHINKANSEN LINES

For further information on Japan transportation, please visit the JNTO official website.

Contact information for the JNTO offices around the world and the countries and territories served.

JNTO HEADQUARTERS

GLOBAL ENGLISH-LANGUAGE WEBSITE
TRAVEL JAPAN- OFFICIAL WEBSITE

SMARTPHONE APPLICATION
JAPAN OFFICIAL TRAVEL APP